Hovis.
Strength Baked In.

New brand platform / 360 UK & Ireland launch campaign.

‘Strength Baked In’ nods to Hovis’ fabric of the nation, northern roots and 139-year advertising legacy. Brought to life with the original hand painted ghost signs up and down the country and a modern brass soundtrack —Sam Fender’s Remember My Name, recorded in collaboration with the Easington Colliery Band.

Director: Zak Razvi
Agency: VCCP Blue